T is for ... Design Terms GlossaryNon-designers Essential Glossary of Design Terms
Every industry, business and profession has its own language and that language can leave you feeling confused and result in lots of misunderstandings. We thought you might find our Design Terms Glossary useful whether you are using the training in our Members’ section or dealing with a graphic designer directly.
The tail, is one of a letter’s extenders and can descend below the baseline or rest on it, and is sometimes decorative but not always.
In a typeface, the style of the tail is very often a defining feature of the font.
Typography, Baseline, Ascender, Descender, Cap Height, Extenders, Font, Stem, X-Height
Tertiary Colours are the colours created when PRIMARY COLOURS (Red, Yellow & Blue) are mixed with the SECONDARY COLOURS next to them on the colour wheel (Orange, Green & Violet) to form new tertiary colours which are Red-violet, Blue-violet, Blue-green, Yellow-green, Yellow-orange and Red-orange.
Tertiary colours are sometimes also called Intermediary colours.
Colour Wheel, Primary colours, Secondary colours, Complimentary colours, Colour Scheme
Tetradic colours can be used to great effect especially if you change the saturation of the colours or add black and/or white to the colour scheme.
Eg. Red Orange + Red Violet + Yellow Green + Blue Green
or Red + Violet + Yellow + Green etc.
Primary colours, Secondary colours, Complementary colours, Saturation, Colour scheme, Analagous colour, Square colours, Tertiary colours, Triadic colours
or Red violet + Blue green + Yellow orange.
Once you have chosen your triad, you can then vary the intensity of the colours by using different saturations to make lighter shades to add interest to the graphic, as show in Mewsli the cat’s mat where a 50% saturation of blue has been used.
Primary colours, Secondary colours, Complementary colours, Saturation, Colour scheme, Analagous colour, Square colours, Tertiary colours, Tetradic colours
Typography just means designing with type.
In fact the most effective typography is often very simple
e.g., the Google logo
However, typography comes with a built in ‘language’ and ‘rules of thumb’ which can trip up the non-professional designer.
Related terms: Type, Font, Serif, Sans Serif.