6 Reasons Why You Need to be on Social Media
Are you still not sold on social media as a great way to boost your business? Social media websites like Facebook and Twitter are extremely important for any kind of business today, whether online or off. There are a number of important benefits to using these sites, so it’s time to get on board. Here are our top 6 reasons why we think you should be there:
1. Everyone’s Getting Social
One good reason to be on social media is the simple fact that hundreds of millions of people all over the world are there and, love Facebook or hate it, over half the UK population is on it. Facebook, YouTube and Twitter are among the most frequented sites on the Internet. That’s why creating a profile for your business and reaching out to users on social media gives you tremendous reach for gaining new customers and spreading brand awareness.
2. Your Customers Are There
No matter what products or services you offer, your customers are on social media. People are increasingly using social media sites to find products, service, and brands they love. Customers use these sites to connect with local businesses they frequent.
Even if you’re a restaurant, plumber, shoe repair shop or something else not at all tech-related, people are looking for what you offer on social media. Offline businesses can leverage these sites to offer coupons and exclusive deals.
3. Direct Communication
Social media gives you a chance to communicate directly with your customers, which is a priceless opportunity. When a customer follows your business, your updates, posts and other content appear on their news feed. Social media gives customers a place to contact you directly and allows you to have authentic conversations with them.
4. Engagement and Retention
Through social media, you can get your customers to engage directly with your brand, which leads to retention. They’ll stay with you and always choose you over your competitors if they feel that they’re a part of your business. You can accomplish this through contests, giveaways and any kind of content your fans can interact with.
5. Branding Benefits
Because it offers another touch point with your market, social media is an excellent tool for branding. You can use it to establish your reputation.
6. Valuable Customer Data
Social media is the answer to marketers’ prayers because it gives them valuable data about their target market. On sites like Facebook, users put various kinds of information on their profiles. This information ranges from demographics, like age and location, to highly personal data such as their likes, dislikes and feelings about the brands they love.
So now you know why you’re missing out perhaps it’s time to seriously consider adding social media to your marketing to help your business grow in 2015.
I’ve found one of the stumbling blocks for small businesses to get going is just setting up your profile, so we will go through ‘how to’ in training on our Members section when it goes live.
To help you get started now though Sammy has put together this great guide to the sizes that you need for the visuals – your headers, covers and profiles – for the main social media sites. We can’t promise these won’t change though as social media is fast moving!