Your logo has to work hard.
It’s the central hub around which your company branding strategy works and it’s the visual embodiment of everything that customers associate with you and your products or service.
Small businesses often forget the importance of having a strong logo, or put it off until they can afford to hire a designer to invent one for them, but at Be Your Own Graphic Designer, we believe in giving small business owners like you the training, advice and confidence you need to be able to do your own design and marketing, so here are our top 10 tips for getting it right!
1. Keep it simple
Simple logos are easily recognisable and easy to remember.
2. Make it memorable
Do something different from your competitors but make sure it is memorable for the right reasons…
Who is your target market?
3. Keep it timeless
Don’t include any image that may look out of date in 5 to 15 years time for instance a mobile phone, CD or photograph.
What are your brand’s core values?
Use the psychology of colour to help convey this to your customers.
Include the name of your company as well as a symbol and/or initials – your logo might work on its own one day, but to start with it will need some help.
Two typefaces maximum and make sure they are easy to read and complement each other.
If you use two typefaces make sure at least one is a sans serif face.
Make your typeface match your brand – bold fonts for strength, open fonts for a contemporary feel, elegant serif fonts for authority and class, or italic slanting fonts to indicate ‘moving foward’.
Make it easy to understand visually – think of visual clues to subtly include as part of your logo.
What works?, What doesn’t?, What is overused? Which colours?
This doesn’t mean you then have to follow the trend however…remember you need to stand out from the crowd…but just make sure it is for all the right reasons!
A well-chosen typeface is often all you need to create a fantastic logo.
Don’t worry too much about a ‘symbol’ – you might find you really don’t need one…
10. The main purpose of your logo is to appeal to your customers
Try to look at it through their eyes when you are designing
your new logo and then ask some trusted customers their
opinions before making your final decision.
If you feel you would like to learn how to design your own logo and discover your creative side, why not pop over to our website, www.beyourowngraphicdesigner.co.uk and discover how easy and rewarding it can be to design using the wonderful (and free to download) Inkscape design software.
We’ll help you every step of the way!